Being a realtor is beyond posting product flyers, and content creation, the earlier you know this, the better. Want to remain stagnant or grow in professionalism? You will find your answer right here.
And yes, we know you prioritize sales over every other thing, however, it is important that we establish this: you can excel in sales but if you do not embed professionalism, you will remain stagnant career-wise.
For sake of clarification, real estate has gone beyond linking a home/property finder with a developer.
We are at a time where all hands should be on deck to commit to the industry’s economic growth and for the resolution of Nigeria’s housing shortfalls. Therefore, you must either join the train or be relegated as time passes by.
A viable, revered and long-term-oriented method of establishing yourself as a professional realtor is to combine informative and educative means of communication to increase your authority in the market and attract more prospects than ever before.
In this piece, we will be examining these tenets for building your career as a realtor in Nigeria and Africa, by extension.
It is important for you to know, understand, and accept that the only thing prospects and audience look out for in a realtor is a valuable real estate advisory and consultancy informed by sound market principles, data gathering, and stakeholders’ alignment.
Again, the market, in fact, all markets and industries, are solely a value exchanging arena. If you bring nothing other than over saturating the market with “Come and Buy,” expect to leave with anything, but value that would move you towards the zenith if your career.
Our industry, the Nigerian real estate, continues to call for more credibility amongst its players, which include integrity and honesty.
You can foster this by transacting and engaging only in real estate products that has been verified, compliant with relevant authorities, and established as one whose idea is aimed at solving a problem relevant to the industry.
Your offline and digital media personas are also important. You must intensify on building a solid brand whose mission and vision is consistent with the mode with which you carry out your operation and endorse a real estate product or solutions.
In light of the above, you must build your offline and online media presence with the fabrics of your brand story, core values, vision and mission.
Another crucial way of cementing your stake as a tangible driver of the real estate industry is to become a part of government-recognized professional associations peculiar to the real estate industry.
One of such association is the Real Estate Developers Association of Nigeria (REDAN). This reinforces your public repute as a credible real estate agent in the mind of your audience, be it a cold, warm or a hot audience.
In this regard, also, you must register as a duly permitted professional with agencies of government in each tier responsible for regulating real estate activities in the area of your operation.
When you have done this, then, reflect on the most cardinal factors of building a successful career —the constant thirst for knowledge— which in turn feeds your intelligence of the market.
It is no rocket science that positioning a real estate expert requires that you know a whole lot about the industry, from policies, projection, to prediction, and survey.
Why? It is simple. No one would believe you are everything you say you are without a legible evidence to back your claims.
This is where reviews and testimonials are useful. People easily believe what others say about you faster than what you say about yourself. Thus, you should endeavor to obtain positive reviews from all of your dealings to establish you as an authority in the real estate market.
To become a leading realtor in the industry, it is important to know something about virtually everything in real estate, there is simply no in-between.
In conclusion, you must know that these efforts are long term and the most subtle form of saying “come and get your properties through me!”
And if you do it well, the sales volume you pursue might just be brought to your doorsteps.
Author: Mubarak Aremu
Mubarak Aremu is a digital Marketer at Gidi Real Estate Investment Limited
